CHALLENGE
United Financial Education needed to create a brand identity that would connect with its audience and empower them to take control of their finances. The brand identity needed to be both informative and empowering, and it needed to convey the message that financial education is accessible to everyone and can help them achieve their financial goals.
Audience
United Financial Education's target audience is people of all ages, income levels, and backgrounds who are interested in learning more about personal finance. The brand identity needed to be appealing to this diverse audience, and it needed to convey the message that United Financial Education is a valuable resource for everyone, regardless of their financial situation.
Messaging
The brand messaging needed to be clear, concise, and persuasive. It needed to convey the benefits of financial education and motivate people to take action. The messaging also needed to be positive and empowering, and it needed to avoid using jargon or technical language.
Visual identity
The visual identity needed to be consistent with the brand messaging and appeal to the target audience. The logo, colors, and typography should all be modern, approachable, and inviting
Solutions
Tagline
Color Theory
Custom Typeface
Identity System
Animations
I developed a brand identity for United Financial Education that is both informative and empowering. The logo features a representation of the link between financial literacy and empowerment. This link is formed by the typography That is simple and modern, and the color palette is cool and professional to really calmness and an approachable tone.
I also developed a comprehensive brand identity system that includes brand guidelines, packaging design, and marketing materials. The brand identity system is designed to be consistent and cohesive across all touchpoints, from the company's website to its social media pages to its educational materials.
