challenge
Create a unique brand identity that would reflect their commitment to home building, community building, and holistic development. They wanted a brand that would be both modern and blue-collar, and that would stand out in the competitive development industry.
Unique and Memorable
Commitment to Home-Building
Community Building
Holistic Development
Competitive development industry
I developed a unique and memorable brand identity for Bend Developments, a company committed to building communities and developing land in a sustainable way. The abstract mark features a stylized illustration of the Bend from Bend Mountain, symbolizing the company's connection to the land and its commitment to sustainability. It also calls to mind the story of John Henry, a folk hero who represents strength, perseverance, and community. The typography is bold and modern, and the color palette is yellow, white, and black, which is a classic color palette in the development industry.
Identity System
Print Ad Styling
Media Treatments
Solutions
In addition to the brand identity, I also created advertising materials, media treatments, and team gear. I worked closely with the Bend Developments team to understand their needs and goals, and I created materials that were both visually appealing and effective in communicating the company's message.
