Selected misc. Projects
My professional journey has afforded me the privilege of directing extensive, large-scale brand overhauls and meticulously refining company visuals, ultimately enhancing their audience reach and communication effectiveness. In parallel, I've had the distinct pleasure of collaborating with a diverse range of startups and passion-driven projects, crafting smaller, yet undeniably significant, individual pieces of work.
This dedicated page showcases those particularly impactful projects—encompassing everything from distinctive brand identities for upstart grassroots organizations and burgeoning small businesses to vital communication materials for community committees. These works collectively demonstrate a broad spectrum and range of creative output, each playing a crucial role in the enduring success and tangible impact of their respective missions.
Hirshhorn ball Tickets
The Hirshhorn Ball 2024 ticket design was a project that required me to create a unique, on-brand piece that would build anticipation for the event. I focused on incorporating elements that reflected the event's key features: a costume party, the involvement of artists OSGEMEOS, José Parlá, and KAWS, and the Museum’s mission to make art accessible to all. My design process involved conceptualizing a ticket that would serve as a tangible representation of the vibrant and celebratory atmosphere, enticing attendees to join in the festivities.
My Role:
Design
Hirshhorn event Fan
I developed branded advertising collateral for the Hirshhorn's summer solstice event, strategically choosing a hand-held fan as the medium. This provided a practical and engaging way to communicate event details and museum information during the warmest time of year. My design incorporated a playful tagline and adhered strictly to the organization's brand guidelines, ensuring a cohesive and on-brand experience.
My Role:
Design
Eritrean Youth Mentorship Program merch
I was tasked with developing a range of graphics for the Eritrean Youth Mentorship Program's merchandise to create designs that would resonate with their target audience and support their fundraising efforts. The designs needed to reflect the organization's core mission, integrate relevant cultural themes, and adhere to their established brand identity. The final graphics were used to produce merchandise that successfully promoted the program and generated vital revenue.
My Role:
Merchandise Design
Usage and Application
CMS Mortgage Vehicle
Within my Art Director role, I applied my skillset to a variety of projects, with the design of company vehicle wraps presenting a unique and satisfying challenge. The goal was to create designs that effectively utilized brand elements while maintaining a refined and distinctive aesthetic. This project involved a thorough design process, from initial digital concepts to final physical application, and seeing the designs implemented on the vehicles was a particularly gratifying experience.
My Role:
Art Direction
Design
Production
Black SHeep Bloomery Branding
Black Sheep Bloomery, a flower farm known for its distinctive, bohemian arrangements and long-stem seasonal flowers, commissioned a brand identity that would reflect their unique personality. The project involved creating a primary identifying mark and a range of supporting design elements that would effectively communicate the farm's individualized approach and highlighted aspects of their brand. The goal was to create a brand that would resonate with their target audience and authentically represent their creative vision.
My Role:
Art Direction
Design
Illustration
Collateral
Usage Guidelines
Revinir Outdoors
Revenir Outdoors started as a self-funded content production studio, creating media to tell compelling stories about outdoor activities and recreation. Recognizing the opportunity to make a broader impact, the organization evolved into a community-focused entity, dedicated to championing outdoor recreation and supporting companies and locations committed to preserving access and resources. To achieve this, we produced a short film and executed strategic promotional campaigns, which led to the establishment of key partnerships. These partnerships have allowed us to apply our unique skillset to develop solutions for challenges within the outdoor industry.
My Role:
Art Direction
Merchandise Designs
Web Design
Strategic Planning
Content Generation
Partnerships
Production
Revenir Outdoors Short
Our debut short film, Holmes Run Delayed Harvest, delves into a local stream maintained by the state to provide valuable outdoor recreation within an urban setting. The film examines the program's components, including a network of trails and a delayed harvest fish stocking program, which creates a distinctive fishing experience for urban visitors.
Ricardo dsean digital fashion show
When the pandemic made in-person events impossible, the brand sought to launch its new line through a digital fashion show featuring a 3D-rendered catwalk. I played a key role in this project by directing a contracted 3D artist to ensure the garments' accurate modeling and visual representation. My work extended to the post-production phase, where I compiled and edited footage and selected audio to create a seamless and impactful digital presentation.
My Role:
Art Direction
Merchandise Designs
Editing
Motion Graphics