This project delves into the creation of two seasonal collections for McClumsy Clothing, a local outdoor lifestyle brand from Thomas, WV. Drawing inspiration from the nostalgic outdoor aesthetic of the late 90s and early 2000s, the designs aim to capture the spirit of adventure and the beauty of the natural world. By blending vintage references with contemporary streetwear elements, the collections cater to a wide range of outdoor enthusiasts, including skiers, snowboarders, and water sports enthusiasts.
winter collection
Voice & Tone
Nostalgic
Adventurous
Rugged
Playful
The winter collection's voice is nostalgic, rugged, and adventurous, with a playful twist. It's a blend of classic outdoor style and modern streetwear, appealing to those who seek both comfort and individuality. The tone is both bold and inviting, encouraging exploration and self-expression.
This sun graphic, inspired by early SoCal pop-punk aesthetics, serves as a bold and vibrant visual anchor for the winter collection. Its blue color palette, reminiscent of cold winter skies, adds a touch of nostalgia and youthful energy. The graphic’s dynamic form and bold typography create a striking contrast, capturing the essence of the brand’s adventurous spirit
Applying it
This versatile sun graphic can be applied to a wide range of products, from apparel to accessories. Its bold design and striking color palette make it a standout feature on t-shirts, hoodies, hats, and more. By adapting its size and placement, this graphic can be used to create a variety of impactful designs, elevating the brand's winter collection.
This script logotype treatment, featuring an ice effect, evokes a sense of nostalgia and winter wonder. Inspired by early 2000s cold product graphics, the icy texture adds a unique visual dimension to the brand's name. The script font, with its flowing lines and elegant curves, balances the ruggedness of the ice effect, creating a harmonious blend of old and new. This versatile logotype can be used on various products, from apparel to packaging, adding a touch of winter magic to the brand's identity
SUMMER collection
Voice & Tone
Retro
Colorful
Bold
Optimistic
The summer collection's voice is nostalgic, laid-back, and fun, with a touch of adventure. It's a blend of classic summer style and modern streetwear, appealing to those who seek both comfort and individuality. The tone is both playful and inviting, encouraging relaxation and exploration.
The summer collection's graphics are a vibrant celebration of outdoor adventure. The wave graphic, a nod to water sports and the carefree spirit of summer, is a dynamic and eye-catching design element. It's paired with a bold wordmark that incorporates brand elements, drawing on the brand's outdoor ethos. The bright color palette, reminiscent of sunny days and tropical waters, complements the graphics and creates a visually appealing aesthetic.
The third graphic, a classic-style badge, adds a touch of local flavor to the collection. It directly references the brand's home in Thomas, WV, connecting with the community and highlighting the brand's roots. This graphic, along with the others, creates a cohesive and visually striking collection that captures the essence of summer and outdoor adventure.
