In today's outdoor apparel market, a brand often has to choose: prioritize rugged functionality or sleek aesthetics. Wyde stands at the crossroads of these seemingly disparate worlds. This case study delves into the branding journey of Wyde, a company defying expectations by crafting outdoor clothing that's as stylish as it is strong and sustainable.
Brand Introduction
Wyde was born from a desire to break free from the limitations of traditional outdoor gear. Their focus is on creating pieces built for longevity, utilizing cutting-edge materials and development processes. They don't just want you to survive the elements; they want you to look good doing it. Wyde prioritizes sustainability throughout their entire operation, ensuring their commitment to both performance and the planet.
This case study explores how Wyde built a brand identity that resonates with today's conscious and adventurous consumer. We'll dissect their approach to brand messaging, visual design, and product development, revealing the unique blend that positions Wyde as a leader in the future of outdoor apparel.
Solutions
Logo
Identity System
Image Styling
Custom Typeface
Merch Design
Building on the brand's core values of strength, style, and sustainability, this creative solution takes a holistic approach, encompassing every touchpoint of the Wyde experience.
The journey begins with a powerful logo and a comprehensive identity system. This system ensures visual consistency across all platforms, reinforcing brand recognition. A custom typeface, meticulously crafted, further elevates the brand's unique personality.
To showcase Wyde's apparel in action, a distinct image styling approach was developed. This approach will ensure a cohesive visual language across marketing materials and product photography.
Finally, the creative vision extends to merchandise design. Wyde's commitment to functionality and aesthetics will be reflected in every item, from t-shirts to hats, creating a seamless brand experience for every Wyde customer.
Custom Typeface
The custom typeface developed for Wyde takes a unique approach, drawing inspiration from the very equipment designed to conquer the outdoors. This means the letters themselves will incorporate angles and shapes that echo the forms and functionality of outdoor gear. Imagine the sharp angles of a carabiner reflected in the letterforms, or the clean lines of a hiking boot translated into the structure of the typeface.
